Take 1 Hour To Automate Your Social Media

I manage the social media as a part of my role. It is a small percentage of my day so to stay consistent with my schedule I set aside 2 hours a month to plan and organize posts I like on HootsuitetEREUy1vSfuSu8LzTop3_IMG_2538With the ups and downs of working in higher education, it can be easy to forget to reach out on a daily basis. Using a social media management system can help you to share your own content and build your brand by displaying what interests you value. Here’s how I would split up the time.

10:00  Review my annual social media plan – Make any adjustments and add in any new creative ideas around the events happening in my local area.

10:05 Scan through Feedly and look for articles that match the month’s theme and my brand’s values. I right click through the ones I like and write relevant reviews with a short link going back to the original post. Read through the articles, write a short summary, and find a relevant picture to represent it. Sometimes there will not be a picture that represents well enough, so I will often find a better article or create the picture myself using Canva  or find one on Photopin.

10:35 It averages about a minute per post to get the month scheduled for one post per day. Doing this grew the social media page by 300% over the past three years. It’s small, but steady, growth, and engagement averages around 27% percent of organic views, where organic reach for a page my size benchmarks at around 11%. So once I’m done I check to make sure every day is posted and review for typos.

10:40 For the rest of my time, I scan my social media feeds on Hootsuite and share relevant content from my community, specifically from other social media contributors within our organization, such as what’s happening in the Facebook groups, on our Listservs, or other events emailed to me.

10:50 Finally, I will add in a few posts supporting initiatives I have in my department.

When it comes to social media marketing, what you share from others should balance to four times of what you self-promote. Linking together is key to building a strong voice and vision with your social media brand.Finding time to consistently post is a matter of scheduling and automation. There are plenty of tools to use but Hootsuite is definitely tech I pay to have.

What are your biggest social media management challenges?

Want success control time. This shows a clock falling to the ground to show a sense of time being out of control

Want Success? Wield the Tool of Time!

Want success control time. This shows a clock falling to the ground to show a sense of time being out of control
photo credit: 12 sec via photopin (license)

Do you want to move forward in your career, manage multiple projects with ease, drastically reduce stress levels?

You may be wondering how can I take control of my time?

What we know about time do know about time? Scientifically we are still inconclusive. Early theories related time to the breakdown of things; the collapse into chaos. The theory behind the relationship between time and energy show that with time dormant energy will move velocity and acceleration at a constant rate. Although what time is exactly is still fuzzy to definitions science agrees it plays an important role in the things that happen and perhaps even the creation of the universe.

Yet, with all the studies surrounding time Carrol claims it is “not the be found in the underlying laws of physics” Time does not take up space and does not have a mass. Which in a sense means time is a imaginary. It’s not a real part of our physical world, but one created by us humans. It is hard to pin down this tool we created. Major philosophical theorist divide into three parties: Presentists, Growing-past philosophers, and eternalists. Presentists believe on the present is real. Growing-past philosophers believe the past and the future are real and eternalists believe in the existence and reality of past, present, and future. I lean towards the eternalist camp. I think most entrepreneurs do, since the future is the substance of our dreams.

Time is more valuable than money quote

Which is why “time is money” is the mantra of any wealth warrior. Recorded in The Free-Thinker in 1719, the phrase time is money relates the idea that time is a valuable resource as one of the purest measures of human value since our time is finite on this earth and we must produce what we best can and seize opportunity. Are you leveraging your time to maximize your return? Wasted time is wasted money and it moves you further away from the feeling of success. As though you are not maximizing the opportunities available in your life. How can we escape the subtle sense of chaos that comes with time?

We have to focus on what is really at play. You have a desire to effectively seize the opportunities you have before you. Time-management needs to be re-named to Self-management. Self-management is “the process of evaluation [sic], prioritizing, and organizing one’s tasks” . Time is the imaginary tool we use to measure the movement and completion of tasks. We watch a flower grow and a forgotten yogurt die. When we use the tool of time right we realize the steps we are taking towards our goals. When we use the tool incorrectly, we can dwell in non-present aspects of time like stressing over the future or reminiscing in the sweet past.

How do you manage yourself wisely? The first step is to put yourself first. Self-management is a continuous process of a commitment to developing yourself. It took me ten years to get a comfortable grip on time, and I’m still striving for greater discipline. What major roadblock in my way, was the belief that if I just gave my mind, body, and spirit up to other things I would somehow feel fulfilled with the time I was spending. So I worried unnecessarily, ate indulgently, and felt all types of ways without making any real traction in my goals. It was only when I focused on myself: being my healthiest; cultivating my thoughts for pro-action; and rewarding my behavior with gratitude and respect that I suddenly began to take leaps towards achieving the life I desired.

Practice items

Here are some reflection exercises for self-management:

  • What do your value? How do you rank your values?
  • What are your top 20 priorities? Drop it down to 5.
  • What does it take for you to perform at your best?

Sign up for the free e-Mail course! 5 days to Confidence with Time Series releasing August 17th

References 

Time and Energy – Millennium Relativity.” 2002. 5 Aug. 2015 <http://www.mrelativity.net/TimeEnergy/TimeEnergy.htm>

What Is Time? One Physicist Hunts for the Ultimate Theory …” 2014. 5 Aug. 2015 <http://www.wired.com/2010/02/what-is-time/>

“Time | Internet Encyclopedia of Philosophy.” 2009. 5 Aug. 2015 <http://www.iep.utm.edu/time/>

“What is the idea behind the quote “time is money”? – Quora.” 2014. 5 Aug. 2015 <http://www.quora.com/What-is-the-idea-behind-the-quote-time-is-money>

“Time = Money | SUCCESS Magazine | What Achievers Read.” 2013. 5 Aug. 2015 <http://www.success.com/article/time-money>

“Time Management – Exploratory Studies at Purdue.” 2014. 5 Aug. 2015 <http://www.purdue.edu/exploratory/academic-support-new/time-management.html>

Management: Developing Self-Management Skills … – SQA.” 2007. 5 Aug. 2015 <http://www.sqa.org.uk/files_ccc/CB3496_self_management.pdf>