Confession, I am not an early adopter to new social media platforms. It took me a year to install SnapChat, and even it took longer before I started using Facebook actively. I much preferred to read blogs, forums, and random websites on StumbleUpon. I found the depths of the internet far more important than the early Facebook feed of lunches and cats.
Now, the advancements of social media has truly created a thriving system of communicating with other human beings across the globe. Facebook has become more than the clunky content of the early days, we share news, safety check in, voting reminders, and even our cat and food pics come with an air of providing value to others. Just like letters and telephones, Facebook has provided another sophisticated lane for human connection.
This is why Facebook or other types of social media are adopted by businesses, both small and large, and leaders hoping to extend their presence. Connecting with people through this tool gives us a great space to listen to what is happening, share something important, and help others from anywhere there is an internet connection.
Yet, social media is a tool that could easily spin out of control into a level of deterring you from living, laughing, and loving to your fullest. According to this recent New York Times article, users spent roughly 50 mins per day on social media, which shadows the one-minute spent on Twitter or 2-minutes on LinkedIn. We can easily slip into the endless scroll of latest news, family developments, and friend achievements.
So how do we balance building our authentic brand while staying active on social media?
Here are a few strategies that have helped me tremendously so far.
Have a Plan
If you are using social media for a purpose, keep track of the purpose and goals you have in mind when it comes to engaging on social media. Whether it’s sharing success tools or tips on baking the trendiest cookies, have a core reason for doing what you do.
Schedule Ahead of Time
Once you have a plan, figure out what you want to post and use a scheduling tool. Spend 1-2 hours per month scheduling some consistent pieces of content that you are sure you want to share regularly. I personally use Hootsuite, which offers a great free option and an even more useful paid option.
Have a Minimum and Maximum Use Time Budget
A lot a set amount of time per day to use social media, then at +/- 10 minutes to give your self space to engage more or less. Giving yourself a range allows for the flexibility of life and provides a safe space of time for you to work with
Try this Tool
Once you’ve decided on your minimum and maximum time, choose a tool that blocks social media sites so you can’t access them for certain times of the day. StayFocusd is a simple app that allows you to block sites after a certain amount of time, on certain days and times, and even requires a challenge to turn the feature back on if you want.Set it for the maximum time budget you set in the strategy above.
While personalizing your strategy depends on you, these are steps easy enough to incorporate and use right away. How do you use social media, while still investing your time in your important priorities.
What are some of your time saving strategies? I’d love to know!