How Writing an Ebook Automatically Boosts Your Microbusiness Success

We are doing an exciting new challenge for our meetup group this month! Many of us are small business owners or nonprofit leaders and writing for planning, marketing, or sales is something that we will always do.  So inspired by NaNoWriMo we are spending time writing an ebook, which roughly half the word count of a nonfiction novel.

Some of us are still participating in the novel challenge as well because honestly, we are a really flexible group! Write what you want as long as you write is what I say!

Why? Well, there is something very powerful about writing AND even a  good rough draft it helps improve your business.

Here are some good reasons to write:

Long-term marketing tool:

Where do your customers get to delve deep into your business or organization? If you are a micro-business, like I am right now, a lot of the delving deep comes from one-on-one meetings. Imagine giving your community a review of what you do by giving them a book that explains their problem and/or how to solve it. Having a place to point clients, customers and investors so they get to know your brand better and saves hour long meetings for priority initiatives.

Long-term strategy tool: 

When you write, as a focus on your purpose, you have to think it through. The act of writing allows you to actively reflect on the deeper connections that you know exist in your business. Writing allows you to realize your subconscious guide in a safe way. Have a mapped out philosophy behind the product or service you offer is a safe step towards playing out your business before taking a bigger risk.

Teach others 

Sometimes people are not fully prepared to use your product or services. By organizing an ebook you give yourself and your community a logical path to the solution you provide. Use your ebook to educate others so they are prepared to work with or buy from you.

Save Time

Break down the ebook (25000 words) into 25 (1000 word articles) An article for every week for over 6 months or an article a month for two years!! While fresh content is useful, having a backup reservoir of posts in the form of a past ebook can save you a lot of content production time.

There are four good reasons, although I am sure there is plenty more! If you’ve written an ebook for your business before drop a link to it in the comment section and share how writing it has benefitted you. 

Simple Moves for Personal Brand Consistency

Who’s focusing on their personal brand this year?

I definitely am!

Hanging out with women’s empowerment groups, a new network of fabulous friends and potential partnerships, as well as facing anything that feels like fear head on and with gusto!  The energy of my personal brand building focus contagious and like I discussed at my recent workshop, From Passion to Process, where your passion is your energy! It is a colorful word for describing the feeling that arises when we are doing something delightfully desirable.

passion is energy feel the power that comes from focusing on what excites you oprah

 

One part of facing my fears was doing starting my YouTube channel! Cheers to all the vloggers out there, creating video content is an intensive activity!  Although, I create content and help small businesses’ build their brand strategy, putting myself right in the center of of building my personal brand still comes with an edge of awkwardness. Yet, I know confidence comes with time, and I look forward to learning and growing by following this new avenue in my life.

How are you growing your personal goals?

If building your brand means incorporating a new strategy, tactic, or method, how do you ensure that you stay authentic to your core values and vision, while treading across new lines?

Tying your vision to your brand means taking control and ownership of every bit of it. From your colors to your fonts, from your values to your guarantee, you need to ensure that you consistently apply your brand across your communication channels, so that you are easily recognized and familiar to your ideal audience.


So what are the major components of your brand that you need to think about? This awesome slide show by  Jarkko Sjöman covers some basic features of a personal brand with the sage advice of Will Ferrell. 

 

Below are some free or low cost moves you can take to improve and align your personal brand today!

Google Yourself (Or Your Business) 

I just did it! Wow, one year ago it my LinkedIn popped up and that’s about it. Now my content, websites, and many other streams of how I want to represent myself on the web comes to the top of the list. How is your Search Engine presence?  Is Google linking you to the content that you are most passionate about? If you are not showing up in the ranks you may want to consider if it’s time to focus on your online brand. Offline method: Do a personal SWOT analysis. 

Update your LinkedIn profile

LinkedIn is the place to be if you want to have a voice in the professional sphere of our economy. Since I enjoy working with small businesses, start-up entrepreneurs, and non-profit directors, I make it my mission to meet, connect, and learn with the best that LinkedIn can offer. Updating your LinkedIn profile to include your personal vision or mission statement and the specific values you bring to employers, gives your general audience an anchor to who you are.

Create a piece of content (write a blog post, share a video, make a flyer for you local bulletin board) 

Notice I didn’t say start a blog. You no longer have to have a blog to post articles. LinkedIn Pulse is a great platform for sharing content articles, while aligning to your personal and professional brand at the same time. Is this advice to not start a blog, far from it, but if you are not ready to dig into building your own blog yet then a small step forward would be to post there. That goes for other content as well, find ways to collaborate if running the entire content marketing enterprise is too much to manage right now. You should always strive towards having your own platform for hosting and controlling your content, but not having one is no excuse for not participating.

These small steps are only a beginning! If you checked out the SlideShare above you will see your business card, resume, website, and everything you create or is associated with you is a part of your personal brand. Checking on your brand’s bits and pieces means spending time combing through who you are and how you come across to your audience. Building your brand is about ensuring you are authentically projecting your core value, purpose, and passion with the world, which is no small feat!  Keep striving because your end vision is definitely worth it.