Take 1 Hour To Automate Your Social Media

I manage the social media as a part of my role. It is a small percentage of my day so to stay consistent with my schedule I set aside 2 hours a month to plan and organize posts I like on HootsuitetEREUy1vSfuSu8LzTop3_IMG_2538With the ups and downs of working in higher education, it can be easy to forget to reach out on a daily basis. Using a social media management system can help you to share your own content and build your brand by displaying what interests you value. Here’s how I would split up the time.

10:00  Review my annual social media plan – Make any adjustments and add in any new creative ideas around the events happening in my local area.

10:05 Scan through Feedly and look for articles that match the month’s theme and my brand’s values. I right click through the ones I like and write relevant reviews with a short link going back to the original post. Read through the articles, write a short summary, and find a relevant picture to represent it. Sometimes there will not be a picture that represents well enough, so I will often find a better article or create the picture myself using Canva  or find one on Photopin.

10:35 It averages about a minute per post to get the month scheduled for one post per day. Doing this grew the social media page by 300% over the past three years. It’s small, but steady, growth, and engagement averages around 27% percent of organic views, where organic reach for a page my size benchmarks at around 11%. So once I’m done I check to make sure every day is posted and review for typos.

10:40 For the rest of my time, I scan my social media feeds on Hootsuite and share relevant content from my community, specifically from other social media contributors within our organization, such as what’s happening in the Facebook groups, on our Listservs, or other events emailed to me.

10:50 Finally, I will add in a few posts supporting initiatives I have in my department.

When it comes to social media marketing, what you share from others should balance to four times of what you self-promote. Linking together is key to building a strong voice and vision with your social media brand.Finding time to consistently post is a matter of scheduling and automation. There are plenty of tools to use but Hootsuite is definitely tech I pay to have.

What are your biggest social media management challenges?

One More Move: Drink a Bright Green Smoothie

bright green smoothie for energy

photo credit: ~ Green Goddess Smoothie ~ via photopin (license)

There’s something I love about the color green. Perhaps it is how it represents growth, wealth, and health or because it can symbolize balance. One thing is for sure, leafy green vegetables contribute to many positive attributes, including the potential to keep our mental capacities sharper over time  or contribute to the health of our gut instinct.  Sharp faculties and a strong gut instinct all us entrepreneurs must maintain to persevere. One of my favorite ways to get my daily dose of green goodness is through a refreshing smoothie. Since it is summer now I could drink one two three times a day. Here are some of my favorite recipes. Here are my top three

Pre-Workout Smoothie

Simple Green Smoothies pre-workout smoothie is a great way to gain energy and nutrients before getting an intense workout. It also provides a basis for a good smoothie where you can get creative and mix and match your own fruits and juices.

Pineapple Chia Smoothie from Jelly Toast Blog

When I want a cup of delicious energy, I got for my pineapple chia green smoothie. The mixture of pineapple and chia seeds gives me a boost that outweighs coffee exponentially and without a crushing caffeine crash.

Ginger green smoothie from Love and Olive Oil

Finally, when I am feeling the need to detox, I reach for my ginger. This recipe for ginger spinach smoothies covers what I like, but I would include some extra honey for a more immunity-boosting drink.

Comment below! Do you drink green smoothies? What is a recipe you like?


Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Want success control time. This shows a clock falling to the ground to show a sense of time being out of control

Want Success? Wield the Tool of Time!

Want success control time. This shows a clock falling to the ground to show a sense of time being out of control
photo credit: 12 sec via photopin (license)

Do you want to move forward in your career, manage multiple projects with ease, drastically reduce stress levels?

You may be wondering how can I take control of my time?

What we know about time do know about time? Scientifically we are still inconclusive. Early theories related time to the breakdown of things; the collapse into chaos. The theory behind the relationship between time and energy show that with time dormant energy will move velocity and acceleration at a constant rate. Although what time is exactly is still fuzzy to definitions science agrees it plays an important role in the things that happen and perhaps even the creation of the universe.

Yet, with all the studies surrounding time Carrol claims it is “not the be found in the underlying laws of physics” Time does not take up space and does not have a mass. Which in a sense means time is a imaginary. It’s not a real part of our physical world, but one created by us humans. It is hard to pin down this tool we created. Major philosophical theorist divide into three parties: Presentists, Growing-past philosophers, and eternalists. Presentists believe on the present is real. Growing-past philosophers believe the past and the future are real and eternalists believe in the existence and reality of past, present, and future. I lean towards the eternalist camp. I think most entrepreneurs do, since the future is the substance of our dreams.

Time is more valuable than money quote

Which is why “time is money” is the mantra of any wealth warrior. Recorded in The Free-Thinker in 1719, the phrase time is money relates the idea that time is a valuable resource as one of the purest measures of human value since our time is finite on this earth and we must produce what we best can and seize opportunity. Are you leveraging your time to maximize your return? Wasted time is wasted money and it moves you further away from the feeling of success. As though you are not maximizing the opportunities available in your life. How can we escape the subtle sense of chaos that comes with time?

We have to focus on what is really at play. You have a desire to effectively seize the opportunities you have before you. Time-management needs to be re-named to Self-management. Self-management is “the process of evaluation [sic], prioritizing, and organizing one’s tasks” . Time is the imaginary tool we use to measure the movement and completion of tasks. We watch a flower grow and a forgotten yogurt die. When we use the tool of time right we realize the steps we are taking towards our goals. When we use the tool incorrectly, we can dwell in non-present aspects of time like stressing over the future or reminiscing in the sweet past.

How do you manage yourself wisely? The first step is to put yourself first. Self-management is a continuous process of a commitment to developing yourself. It took me ten years to get a comfortable grip on time, and I’m still striving for greater discipline. What major roadblock in my way, was the belief that if I just gave my mind, body, and spirit up to other things I would somehow feel fulfilled with the time I was spending. So I worried unnecessarily, ate indulgently, and felt all types of ways without making any real traction in my goals. It was only when I focused on myself: being my healthiest; cultivating my thoughts for pro-action; and rewarding my behavior with gratitude and respect that I suddenly began to take leaps towards achieving the life I desired.

Practice items

Here are some reflection exercises for self-management:

  • What do your value? How do you rank your values?
  • What are your top 20 priorities? Drop it down to 5.
  • What does it take for you to perform at your best?

Sign up for the free e-Mail course! 5 days to Confidence with Time Series releasing August 17th

References 

Time and Energy – Millennium Relativity.” 2002. 5 Aug. 2015 <http://www.mrelativity.net/TimeEnergy/TimeEnergy.htm>

What Is Time? One Physicist Hunts for the Ultimate Theory …” 2014. 5 Aug. 2015 <http://www.wired.com/2010/02/what-is-time/>

“Time | Internet Encyclopedia of Philosophy.” 2009. 5 Aug. 2015 <http://www.iep.utm.edu/time/>

“What is the idea behind the quote “time is money”? – Quora.” 2014. 5 Aug. 2015 <http://www.quora.com/What-is-the-idea-behind-the-quote-time-is-money>

“Time = Money | SUCCESS Magazine | What Achievers Read.” 2013. 5 Aug. 2015 <http://www.success.com/article/time-money>

“Time Management – Exploratory Studies at Purdue.” 2014. 5 Aug. 2015 <http://www.purdue.edu/exploratory/academic-support-new/time-management.html>

Management: Developing Self-Management Skills … – SQA.” 2007. 5 Aug. 2015 <http://www.sqa.org.uk/files_ccc/CB3496_self_management.pdf>

Entrepreneur! You Need to Know Inbound Marketing.

inbound balance represented with a pea balancing on a rock. the quote says instead of interrupting work on attracting by dharma shahDo you want to attract more customers online?

Do you need to attract more customers in real life?

Marketing is a business fundamental you need to know as an entrepreneur. Technology is constantly improving and enhancing how we communicate with our community. Ignoring new trends, technologies, and strategies could cause the next generation of your product or service user to turn blind to your presence. Shine your neon lights online and in real life by discovering what inbound marketing has to offer.

Inbound Marketing is a group of strategies and tactics that helps serve your customers better while boosting your brand to the top of the list as delivering quality service and products. Typically an internet marketing strategy Inbound Marketing includes creating content (blog articles, white papers, webinars) to attract your customer and help them consider which of your products or services you offer that can help them. Inbound marketing is about bringing the customer that already wants your product or service to your doorstep.You earn your customer’s attention by simply capturing it with the information they can honestly use. As well all strive to conduct good business, we all turn to the internet to help improve our offerings. When you establish yourself as a person who offers quality, your target audience will trust your brand’s link in the search engine results. Being easy to be found locally and on the web while drawing customers in with your value offers will keep you competitive and distinguish you from the crowds. Here are five questions to consider when moving towards an inbound marketing strategy.

Who’s my target audience?

Defining the person most likely to be looking for your services is necessary so you can better communicate to their wants, needs, and desires. This is called defining your persona in the inbound marketing strategy. One quick way to build your persona is to find one person that fits the match and then exploring them fully. How did they grow up? Where did they go to college? What are their hopes? What are their hobbies? The more you know, the more your relationship with your customer can grow.

How am I represented on the web?

There are a plethora ways to announce your existence on the world wide web. Facebook, Instagram, Twitter, Tumblr, Youtube, SnapChat, etc. where do we start? Well, first with your website. Your website is like your living room, and it is your chunk of the internet that contributes and represents you and only you. Next, it is up to you to choose what social media platforms will best share your message. Usually, you would start with where your persona may surf the web. Then expand from there. If it all sounds like too much to manage, choose a platform like Hootsuite to pre-schedule your posts.

What do I consistently offer my customers?

Next what will you share with your customers? Share their interests, especially ones tied to your industry, product, or service. Make sure what you share represents your values and to properly promote the content of others by linking back to them or citing their work. Staying consistent will help your customers recall your brand, name, product, and service at the right moment and right time. They will remember you for what you offer and seek to turn to you first.

What can I teach my customers?

Developing your content and providing quality offerings to your customers is key to developing your inbound marketing strategy. While sharing content keeps you involved and fresh in the social media world, developing content is what keeps your customers coming back to you. What can you share the world? Are you developing a cookbook? Share recipes that didn’t make it in or cooking techniques to help build their skills.

HubSpot.com  offers incredible information on improving your Inbound Marketing Strategy. The also deliver a plethora of content from blogs to courses to help you explore deeply. Check out a YouTube video below for information. For more free information and relevant content be sure to sign up for next August’s newsletter where we discuss finding your buyer’s journey.

Here’s some great books to read around Inbound Marketing

photo credit: Zen of Pea Gravel via photopin (license)

one more move omm

One More Move: Visualize Your Vision

Note: Hello Readers, I am switching the title of One Move Monday to One More Move. This way I can post when inspired as  opposed to just on Mondays, but I will still regularly post once a week on Monday.

one more move omm

    Now One More Move!

In honor of the workshop I am hosting in Kent, Ohio I am sharing one technique to help build your future of abundant success: visualization. One of humanity’s greatest gifts is the power to imagine a future reality prior to the moment arising. We can foresee what we want our outcome to be and then have a blueprint to flexibly follow. Look to your future and see your greatness when you practice this visualization technique. One practice would be to record it in your own voice and then playing it during a 15 minute break.

Here’s the script from Infinite Futures.

Simple Tips For You To Impress at a Dinner Interview

This is it. You’ve arrived. They only roll out the silverware and napkins for the most promising interviews. The dinner interview is your advancement into mid- or executive-level career positions. So, how do you masterfully wield your fork and career pitch to propel you forward into landing the job you most desire? Similar to the regular interview you must do your research, prepare your presentation, and show gratitude in order to bring awareness of the values you can bring to an organization. Here are 3 ways to sharpen your dinner interviewing skills.

Impressive dinner interview

Research the organization

Showing up to a job interview, not knowing about the organization, the person you are meeting, or even the industry you are entering is a quick way to crumble your opportunity away. Take it a step further by considering the bigger picture and vision that the company will be considering. Weave the organization into the network of all organizations and show that you can see with the lens needed to be successful within your future position.

Pitch Pleasantly

One thing you have for you at a dinner interview is it is so easy to display your character and ability to interact with others. How so you ask? The servers! A restaurant is full of people working in unison to help produce an enjoyable experience for their customers. All good businesses do this. Join in with the restaurant team and to show how well you interact with the world around you. Say please, thank you, and keep your table area clean. Work with them and display respect as if you had to work with these people every day. There is no easier way to display your grace than to do this. Treat your server poorly and you may do well to leave an unpleasant taste on your potential employer’s tongue.

Chew Well

This advice goes both literally and figurately. It can be easy to over talk during any interview, they added a casual atmosphere of a restaurant can allow your words to flow easy like a steady stream. To impress, ask important questions and weigh in on the answer while you chew your food thoroughly, then swallow and then speak or ask a more clarifying question. The dinner interview is a time to languish in the organization and treat it as if it is a potential partner you are taking on a date. Enjoy their company and don’t rush through your resume of skills and accomplishments. This interview is about them and the things you will do for them. Here are more tips on questions to ask to show an organization you care.

The dinner interview is a great way to get your seat at the table. Use your knowledge, words, and body language wisely and you will be sure to leave an impression.

photo credit: rack of lamb presentation II (license)

leading teams for difficult times

Leadership for Difficult Times

leading teams for difficult times

Lead Your Teams With Your Head Grounded

Dealing with difficult times is a part of doing business. From running out of paper on copy machines to not having enough quality time with the people you care about can cause a low-level amount of stress that can be overcome with smart healing moves. What happens when the amount of unrest in external influences starts to seep into the productivity of your team. Caring about  external aggravations, stressors, and threats can keep your team feeling secure enough to focus applying their full potential. How can leaders better lead their teams when times are stressful? Here are 5 bits of wisdom to consider

Build awareness

Knowing what is causing stress within your team. Ask questions and listen to the different insights and concerns your team is building around the point of concern. Build awareness within yourself as well. Find when your fears or temper is getting the best of you and spot stress-management techniques to improve your state of being.

Encourage communication

While some of your team may be very vocal about the shaky times your are in or that are beginning, some others may not be so engaged. Getting every team member on board in your organization will require reminding everyone that communication isn’t only encouraged, but a priority. Schedule productive meetings, have an anonymous comment and suggestion box, and remind every one of the confidentiality and protection policies you have in place.

Remember your mission

It is easy to get blindsided in a disaster. What keeps you in place is your purpose and end goals. While steering your organization forward may require flexibility it is important to always keep in mind what you are steering toward.

Provide avenues for stress relief

Tumultuous times often cause undue stress on leadership and team members. Relaxing the body and mind will keep your company’s spirits lifted. Host retreats, bring in healthy fruits, have a company potluck and remind your everyone to take care of themselves.

Acknowledging challenges is a positive sign of good leadership within your company and a step in your journey of small business success. When the tough times arise, it is time for even more assessment, experience, and communication to ensure that you continue to fulfill your mission and vision.

photo credit: 13a.LedelleMoe.Collapse.Lofts14Two.WDC.29jul06 via photopin (license)

Hack your sleep routine

5 Ways to Hack Your Sleep Routine

Hack your sleep routine

Sleeping is important. When it comes to your growing list entrepreneurial ventures using sleep to keep your mind and body fueled will become ever important. Sleep keeps us alert, happy, motivated, and creative. These are all qualities needed to sustain the long hours, pivot  gracefully and receive more opportunities in your life. Check out 5 ways to enhance your sleep schedule, so you can advance your wake time.

  1. Wake Up Earlier – There are several ways to do wake up earlier in the mornings. The first is to have a reason to wake up. Knowing what you want to do with your time will help convince you to wake up. Also, it will give you a good routine to flow into right after turning off your alarm. Besides having a plan, one action to take is to set your alarm at your normal start time then set it ten minutes earlier each morning progressively.

Tweet tip! Ditch your cell alarm and switch to a standalone alarm, that way you can charge in another room and minimize cell phone distractions – 

  • Take Naps – Taking naps is shown to have great effects on our productivity [link]. Many of my friends look at me incredulously when I say I take naps daily. How do I do it? I practice. Start in your nap spot and set your alarm for a 5-minute nap, then a 7 minute, then 10. Work your way up to a 20-minute nap and you will have the power nap [link] mastered.
  1. Sleep in Phases – Poly-phase sleeping is the practice of sleeping on a schedule of multiple smaller rests throughout the day over one long rest during the night. In essence, it’s your nap routine pumped to the max. I’ve not mastered this, but some people manage to get their sleep down to two hours a day. What a dream. Steve Pavlina explains this how to do this in detail.
  1. Meditate – I’ve heard 20 minutes of meditation is equal to 4 hours of rest. Try just one minute [link – YouTube video] to start. The increase in oxygen to your system will help it feel satisfied and mellowed, like the rest you can get from a well-maneuvered massage.
  1. Write Before Bed – Sometimes going to sleep can be difficult, especially for the entrepreneurial mind that often races with new ideas. One way to settle your mind is to take the time to write them all out before going to bed.

A good sleep schedule is a great practice in personal leadership. Take the time to nurture your body and your body will nurture you.

 

photo credit: Dormir en N&B via photopin (license)

One Move Monday: Morning Pages

Free thinking is a powerful form of organizing our thoughts and relieving stress when it comes to managing our businesses. Writing, drawing, and mind mapping all take part in helping us go from the “think” stage to the growth stage. For your One Move this week, take 3 minutes or 3 pages to write as much as possible. The 3-page move actually refers to the idea of keeping morning pages.morning pages - good morning - writing for success
No need to review what you right, that’s a move for another week. For now humble in the fact that your mind can churn out as much as you allow it too.

photo credit: welcome to your day via photopin (license)