How Writing an Ebook Automatically Boosts Your Microbusiness Success

We are doing an exciting new challenge for our meetup group this month! Many of us are small business owners or nonprofit leaders and writing for planning, marketing, or sales is something that we will always do.  So inspired by NaNoWriMo we are spending time writing an ebook, which roughly half the word count of a nonfiction novel.

Some of us are still participating in the novel challenge as well because honestly, we are a really flexible group! Write what you want as long as you write is what I say!

Why? Well, there is something very powerful about writing AND even a  good rough draft it helps improve your business.

Here are some good reasons to write:

Long-term marketing tool:

Where do your customers get to delve deep into your business or organization? If you are a micro-business, like I am right now, a lot of the delving deep comes from one-on-one meetings. Imagine giving your community a review of what you do by giving them a book that explains their problem and/or how to solve it. Having a place to point clients, customers and investors so they get to know your brand better and saves hour long meetings for priority initiatives.

Long-term strategy tool: 

When you write, as a focus on your purpose, you have to think it through. The act of writing allows you to actively reflect on the deeper connections that you know exist in your business. Writing allows you to realize your subconscious guide in a safe way. Have a mapped out philosophy behind the product or service you offer is a safe step towards playing out your business before taking a bigger risk.

Teach others 

Sometimes people are not fully prepared to use your product or services. By organizing an ebook you give yourself and your community a logical path to the solution you provide. Use your ebook to educate others so they are prepared to work with or buy from you.

Save Time

Break down the ebook (25000 words) into 25 (1000 word articles) An article for every week for over 6 months or an article a month for two years!! While fresh content is useful, having a backup reservoir of posts in the form of a past ebook can save you a lot of content production time.

There are four good reasons, although I am sure there is plenty more! If you’ve written an ebook for your business before drop a link to it in the comment section and share how writing it has benefitted you. 

Stack of fiction books on a desk

5 Ways To Read 5 Books A Week

Stack of fiction books on a desk

I prefer non-fiction myself.

Great leaders take in a lot of information, and when you are just starting out with your passion you may find there is hardly any time to sit down and take in everything you need to know in order to launch your successful venture. Having no time is a limiting mindset that will hold you back. Fortunately reading books has gotten a lot simpler these days. Here are the 5 ways to read at least 5 books per week in order to maintain my edge and personal development.

Change Your Attitude About Reading 

First, you do not  have to read every word of a book to have successfully read it. While yes there are some books  worthy of being fully read, a lot of books will be perfectly useful if you use speed reading practices. Skim, scan,  and  trust your ability to understand concepts without reading every word.

Read on Your Way To Work

One of my favorite websites on the entire internet is my library’s e-book collection. Filled with a host of free e-books and audio books waiting to be taken in by any library card. Check out your library and see if they offer audio book options, which now can often be played through your smartphone. If not YouTube has an extensive collection of audiobooks as well.

Read before you clock in 

Always get to work half an hour early. In that half hour, you can change your world. Or if that’s not possible then the time before you clock in for lunch is another space of time to spend reading. Typically I set a ten-minute clock and go as far as I can. Progress will always be made with consistency.

Read during your downtime
If you are at work, there will be downtime. While I advocate using that downtime to be a better work, that could also include being a better leader, which is applicable in any industry or company. Once again go to your library’s website to see if they have electronic books. Another possibility is letting an audiobook play in the background in lieu of your awesome work playlist.

Read during chore time 
Unless you have a maid, you will have to do a chore or two. The point here is there are some weekly activities you naturally do, like the laundry, dishes, or whatever is going on in the fridge. Use the time to put an audiobook on in the background.

Always find ways to acquire more knowledge for that is the substance of creative thinking, which is the habit of success.

photo credit: Recent, present and future reading material via photopin (license)