Who’s focusing on their personal brand this year?
I definitely am!
Hanging out with women’s empowerment groups, a new network of fabulous friends and potential partnerships, as well as facing anything that feels like fear head on and with gusto! The energy of my personal brand building focus contagious and like I discussed at my recent workshop, From Passion to Process, where your passion is your energy! It is a colorful word for describing the feeling that arises when we are doing something delightfully desirable.
One part of facing my fears was doing starting my YouTube channel! Cheers to all the vloggers out there, creating video content is an intensive activity! Although, I create content and help small businesses’ build their brand strategy, putting myself right in the center of of building my personal brand still comes with an edge of awkwardness. Yet, I know confidence comes with time, and I look forward to learning and growing by following this new avenue in my life.
How are you growing your personal goals?
If building your brand means incorporating a new strategy, tactic, or method, how do you ensure that you stay authentic to your core values and vision, while treading across new lines?
Tying your vision to your brand means taking control and ownership of every bit of it. From your colors to your fonts, from your values to your guarantee, you need to ensure that you consistently apply your brand across your communication channels, so that you are easily recognized and familiar to your ideal audience.
So what are the major components of your brand that you need to think about? This awesome slide show by Jarkko Sjöman covers some basic features of a personal brand with the sage advice of Will Ferrell.
Below are some free or low cost moves you can take to improve and align your personal brand today!
Google Yourself (Or Your Business)
I just did it! Wow, one year ago it my LinkedIn popped up and that’s about it. Now my content, websites, and many other streams of how I want to represent myself on the web comes to the top of the list. How is your Search Engine presence? Is Google linking you to the content that you are most passionate about? If you are not showing up in the ranks you may want to consider if it’s time to focus on your online brand. Offline method: Do a personal SWOT analysis.
Update your LinkedIn profile
LinkedIn is the place to be if you want to have a voice in the professional sphere of our economy. Since I enjoy working with small businesses, start-up entrepreneurs, and non-profit directors, I make it my mission to meet, connect, and learn with the best that LinkedIn can offer. Updating your LinkedIn profile to include your personal vision or mission statement and the specific values you bring to employers, gives your general audience an anchor to who you are.
Create a piece of content (write a blog post, share a video, make a flyer for you local bulletin board)
Notice I didn’t say start a blog. You no longer have to have a blog to post articles. LinkedIn Pulse is a great platform for sharing content articles, while aligning to your personal and professional brand at the same time. Is this advice to not start a blog, far from it, but if you are not ready to dig into building your own blog yet then a small step forward would be to post there. That goes for other content as well, find ways to collaborate if running the entire content marketing enterprise is too much to manage right now. You should always strive towards having your own platform for hosting and controlling your content, but not having one is no excuse for not participating.
These small steps are only a beginning! If you checked out the SlideShare above you will see your business card, resume, website, and everything you create or is associated with you is a part of your personal brand. Checking on your brand’s bits and pieces means spending time combing through who you are and how you come across to your audience. Building your brand is about ensuring you are authentically projecting your core value, purpose, and passion with the world, which is no small feat! Keep striving because your end vision is definitely worth it.