clarity on social media marketing for small business shows a clear windshield with a dream catcher

Clarity is Imperative For Sustained Success

 

The Law of Entropy. My chemistry professor used to joke entropy was to blame for his messy office.

It’s bound to happen, our persistently organized systems will break down…

Despite our best efforts to build better and better systems, there will always be room for improvement because our systems will eventually encounter a chip, glitch, or setback.

This universal pattern explains why as we try harder and harder sometimes it feels like we find more moments of failure, more than when we didn’t even try at all.  Perhaps we can even give it the term the law of effort: mo’ money, mo ’problems in a sense. It’s why we entrepreneurs are always reminding each to keep hustling and to take one more risk.

You may consider to yourself: what does it take to make sure as we attain new heights of success on our journey? How can we ever continue when we feel the blows of betrayals, letdowns, and disappointments?

One key practice is making sure we are crystal clear about what moves us forward and why we choose to move forward.

It is imperative we keep crystal clear about what moves us forward and why we choose to move forward. @ZingaHart 

Stepping back to unfog our vision’s lens every once in awhile is as relieving as cleaning your car’s windshield. The tension of life’s muck provides a subtle added negative stressor from the strain of trying to see as far ahead as we know we can. So we take a moment to wipe it away, and then we see what we know we have the potential to see. A brighter vision of the road ahead of us.

How do you wipe the subtle stressors that slowly attach to your success goals over time? Do you meditate? Journal? Or perhaps simply unplug? Comment below or share with me on social media somewhere 🙂 

For me, my current long-term project is developing workshops to help small business owners gain social media clarity. Writing this for me takes a lot of concentration and energy, and having a clear strategy helps take the stress of thinking away. When I don’t feel like I know what to do next, I know to defer to my past notes for inspiration, and motivation. No matter what, if you are fighting through a mental fog at any point on your success path: slow down, reflect, and clarify. The next step will open up when your insight can relax on your vision again.

If you are building a social media strategy as a part of your success plan, you should sign up for the 10-day social media clarity challenge.

Go from chaos to clear in just 15 minutes a day – delivered straight to your inbox.

Sign up here for free or sign up below. This is nothing fancy, just simple action emails to keep you moving forward. Do this for your personal brand or your business. Challenge starts May 1st. 

Braisha Owens Stylist, Career Champ, and Motivator

Finding Your Brand Style, Networking, and More with BOStyle.me

I’m starting, Career Champs, a new Youtube segment. Once a month (for now), where we meet with people who are forging their own career paths by owning their own brand, business, product or service. One of the aspects attached to Think and Grow Rich by Napolean Hill is that he surveyed 100 men to help formulate his insights.  While his advice has been a useful starting point for discussing the nature of success, continuing the process of surveying a diverse pool will help everyone refine the own success.

 

In this episode, we meet with Braisha Owens, personal stylist and owner of BOStyle.me, she works as a stylist for individuals, professional shoots, and retail. Her recent risk in going out own her own and building her name in a new city, reaches all of us who yearn, to build outside of their hometown.

Braisha Owens Stylist, Career Champ, and Motivator

Find Braisha’s portfolio of work on bostyle.me

What risks have you taken in your career for a better future?


I had a blast interviewing Braisha! Her motivating energy will leave you uplifted. Career Champs premiers the last Friday of every month. Stay tuned to meet co-owners of Micha Specialty Foods! 

 

Share feedback on the new segment!

Simple Moves for Personal Brand Consistency

Who’s focusing on their personal brand this year?

I definitely am!

Hanging out with women’s empowerment groups, a new network of fabulous friends and potential partnerships, as well as facing anything that feels like fear head on and with gusto!  The energy of my personal brand building focus contagious and like I discussed at my recent workshop, From Passion to Process, where your passion is your energy! It is a colorful word for describing the feeling that arises when we are doing something delightfully desirable.

passion is energy feel the power that comes from focusing on what excites you oprah

 

One part of facing my fears was doing starting my YouTube channel! Cheers to all the vloggers out there, creating video content is an intensive activity!  Although, I create content and help small businesses’ build their brand strategy, putting myself right in the center of of building my personal brand still comes with an edge of awkwardness. Yet, I know confidence comes with time, and I look forward to learning and growing by following this new avenue in my life.

How are you growing your personal goals?

If building your brand means incorporating a new strategy, tactic, or method, how do you ensure that you stay authentic to your core values and vision, while treading across new lines?

Tying your vision to your brand means taking control and ownership of every bit of it. From your colors to your fonts, from your values to your guarantee, you need to ensure that you consistently apply your brand across your communication channels, so that you are easily recognized and familiar to your ideal audience.


So what are the major components of your brand that you need to think about? This awesome slide show by  Jarkko Sjöman covers some basic features of a personal brand with the sage advice of Will Ferrell. 

 

Below are some free or low cost moves you can take to improve and align your personal brand today!

Google Yourself (Or Your Business) 

I just did it! Wow, one year ago it my LinkedIn popped up and that’s about it. Now my content, websites, and many other streams of how I want to represent myself on the web comes to the top of the list. How is your Search Engine presence?  Is Google linking you to the content that you are most passionate about? If you are not showing up in the ranks you may want to consider if it’s time to focus on your online brand. Offline method: Do a personal SWOT analysis. 

Update your LinkedIn profile

LinkedIn is the place to be if you want to have a voice in the professional sphere of our economy. Since I enjoy working with small businesses, start-up entrepreneurs, and non-profit directors, I make it my mission to meet, connect, and learn with the best that LinkedIn can offer. Updating your LinkedIn profile to include your personal vision or mission statement and the specific values you bring to employers, gives your general audience an anchor to who you are.

Create a piece of content (write a blog post, share a video, make a flyer for you local bulletin board) 

Notice I didn’t say start a blog. You no longer have to have a blog to post articles. LinkedIn Pulse is a great platform for sharing content articles, while aligning to your personal and professional brand at the same time. Is this advice to not start a blog, far from it, but if you are not ready to dig into building your own blog yet then a small step forward would be to post there. That goes for other content as well, find ways to collaborate if running the entire content marketing enterprise is too much to manage right now. You should always strive towards having your own platform for hosting and controlling your content, but not having one is no excuse for not participating.

These small steps are only a beginning! If you checked out the SlideShare above you will see your business card, resume, website, and everything you create or is associated with you is a part of your personal brand. Checking on your brand’s bits and pieces means spending time combing through who you are and how you come across to your audience. Building your brand is about ensuring you are authentically projecting your core value, purpose, and passion with the world, which is no small feat!  Keep striving because your end vision is definitely worth it. 

From Passion to Process: 1st Workshop of the New Year!

I had a ton of fun today at Scribbles in Kent, OH. I hosted a workshop titled from Passion to Process where we reflected on our passions and then set aside time to build a system towards enacting our passions on an annual, monthly, weekly, and daily basis. It was a blast and such a good feeling to hear it was a helpful session.

northeast ohio passion discovery

Bonus: Scribbles is awesome and I thank them for hosting us! Their wall is lined with books and getting to color on the table tops was a creative feature.

passion discovery worksheet

One part I was particularly proud of was transforming my personal at-home command center into a useful printable for everyone that attended. The full version of the 2016 Command Center is attached below. I condensed it to one-page from them to save on printing costs and paper, so I wanted to share the full-version should there be any visual types out there.

Screenshot 2016-01-09 at 10.09.20 PM

 

Grab the free full version printable 2016 Command Center today.

 

Daydream to Boost Your Most Passionate Career Path

96% of adults daydream. If you are one of those adults, ask yourself: are you using this seemingly random activity to the fullest potential?

Like most successful activities, daydreaming to your favor will take practice, purpose, and persistence and, in this case, we’re going to focus on your career. How can you use daydreams to ensure you are reaching your career path’s most passionate potential? There are simple techniques to do so, but first a short overview of current thoughts around daydreams. 

What are daydreams?

Daydreams were discovered when scientists notice neural network activity while participants were not participating in anything at all. This came to the formation of the phrase “stimulus-independent thought,” which are thoughts created sans interaction or engagement with the environment outside of our minds. In this sense, daydreams may seem as if they are out of your control, and they can easily be, but the truth is our mind is a muscle and we work with it as we would most functioning muscles in our body.

So how can we use daydreams to create our best career path?

We must actively practice day dream by engaging in personal discovery sessions. This type of daydreaming is called positive-constructive daydreaming, which is the active reflection on our feelings, thoughts, imaginations, and other personal facets of our life in an open manner. This activity means letting go of any urge to stop yourself from thinking a thought or dreaming a dream. Studies found  this type of thinking led to an overall sense of well-being and furthermore it opens you up the possibilities of where you can apply your value.[source]

envision your career success

How can you use this on your career path?

 The answer is there are many ways to do it and you mustn’t stop at one! Experiment and continuously reflect on your career path throughout the time that you desire to earn a living for yourself. Two simple ways to incorporate this technique into your life is by:

Take a career quiz

Taking personality quizzes, like this one, or this one, and imagining yourself in the ideal roles that they describe for you. When it comes to career construction, my old mentor, Dr. Mark Savickas, told me they’re only about half right. Yet, this is a safe and simple activity to envision a future you.

Put yourself into the position and research it. Note what excites you and what doesn’t as you explore what the role has to offer.

The closest personality test for your work preference is the Holland Code, a model developed by John Holland and used by the military. My Holland Code was IEAS, most Holland Codes are the first 3 letters, which meant my career preference would be book restorer. NO!!! Don’t let online or even legitimate quizzes decide your career path,  in order to find your authentic value you must dream deeper into who you are.

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Career Path Dream Land

Asking yourself probing questions and then answering them until you reach a point of profound clarity is a thing. This is what is needed to really unearth the answers of who you are and where you are meant to bring value to the world.

A safe way to do this is what I call a mini-self-retreat. Find a way to get time alone and comfortable: send the roommate or partner out, find a baby or pet sitter, or go to a hotel.

Relinquish yourself from responsibility save for your Self.

Then have a nice thoughtful internal discussion about what you want. Stay with the discussion and record your answers for later use, listen to yourself with openness and innocence, as if within you there is a great warm source of your very own personal all-knowing. It can seem different at first, but this is just a surface level way to find your authentic value from within.

Will daydreaming get you a job? No. Constructive daydreaming and self-discovery will set you on a path to a career you are confident carrying as a part of your life’s legacy. If that’s something you think is worth having, let me know!

Comment and we’ll connect 🙂

No affiliate links in this post.

5 Small Steps to Create and Use A Personal Strategic Plan

Anyone who knows me, knows I love planning. While, I do a lot of business and marketing planning for others, my true passion for planning stemmed from personal development planning. It all sparked from a meeting with Sheila Palmer, Assistant to Donna Karen of DKNY, she shared with me a book called the 7 Habits of Highly Effective Teens after a brief conversation on the beach of Coney Island. When I read that book, the life of discipline, value, and achievement opened up to me for the first time.

From that year (2004) and on, I began a tradition of sitting down every year and creating a personal strategy for the next. This personal strategy helped me get three degrees, start 2 businesses, and accomplish many other complicated goals over my lifetime. Now as I grow into an adult millennial, this tool is helping me manage the many balls in my life with my chill and confident attitude towards getting things done.

First a few notes

  • A personal strategy is your strategy. Only you can define the desires that swell within you.
  • Your strategy will get better with each pass. You have to stick with it.
  • Your strategy can, will, and should change. Although, your values, goals, and beliefs will be closer to a constant, how you reach these ends will need to be adjusted as the year unfolds.
  • Your higher-order mission, vision, and values should remain constant, but be refined over time.

No strategy should be set in stone; it should only serve you for as long as it helps you reach your goals.

So, here are 5 small ways to create and use a personal strategy for 2016 today

  1. Start with your wildest vision for your life then scale it back to achieve for the year. Be a firm believer that whatever goal you set can be accomplished, then do yourself a favor and give yourself a generous timeline to get there. No city is built in a day, but it is built eventually. 2_zkbkpa
  2. Write 3-5 goals to achieve over the year. Try to build off the work you’ve done last year. If you are starting from scratch, make one goal something you can achieve right away to boost your efficacy in achieving annual goals.
  3. Schedule a time to review your goals for at least 5 minutes a day. I know an hour once a week may seem like more, but the odds of missing one week, then the next, then the next, are too high of a risk for your best you in 2016. Instead, find some way to incorporate your visions and goals in a high-frequency place throughout your day. Build it into your passwords, set up a vision board, or make it a part of your alarm clock. There are tons of ways to make your goals presence known.
  4. Pick one goal per day. Yes, you are a leader and have so much more to offer the world, but if you are having trouble genuinely sticking with the goals most important to you then you have to stick with tactics that work. Focusing on one goal per day will not overwhelm your schedule. 5778ca76b341bfa7e1fcaaca85770d4c
  5. Share what you are doing with an accountability partner. Find someone in your life that you admire for achieving their goals. Meet with them and share your goals and work towards meeting with them regularly. Do a SWOT assessment, share tips and tricks, and other successes with them. Sharing your goals makes you more accountable to yourself and others, which will build your persistence.

Simple steps, but a great start to mapping out your best 2016. Let’s get rid of resolutions and map out the business plan for your careers!

What’s wildest dream are you working on?