Strategies for Saving Time and Staying Social Online

Confession, I am not an early adopter to new social media platforms. It took me a year to install SnapChat, and even it took longer before I started using Facebook actively. I much preferred to read blogs, forums, and random websites on StumbleUpon. I found the depths of the internet far more important than the early Facebook feed of lunches and cats.

Now, the advancements of social media has truly created a thriving system of communicating with other human beings across the globe. Facebook has become more than the clunky content of the early days, we share news, safety check in, voting reminders, and even our cat and food pics come with an air of providing value to others. Just like letters and telephones, Facebook has provided another sophisticated lane for human connection.

This is why Facebook or other types of social media are adopted by businesses, both small and large,  and leaders hoping to extend their presence. Connecting with people through this tool gives us a great space to listen to what  is happening, share something important, and help others from anywhere there is an internet connection.

Yet, social media is a tool that could easily spin out of control into a level of deterring you from living, laughing, and loving to your fullest. According to this recent  New York Times article, users spent roughly 50 mins per day on social media, which shadows the one-minute spent on Twitter or 2-minutes on LinkedIn. We can easily slip into the endless scroll of latest news, family developments, and friend achievements.

So how do we balance building our authentic brand while staying active on social media?

Here are a few strategies that have helped me tremendously so far.

Have a Plan

If you are using social media for a purpose, keep track of the purpose and goals you have in mind when it comes to engaging on social media. Whether it’s sharing success tools or tips on baking the trendiest cookies, have a core reason for doing what you do.

Schedule Ahead of Time

Once you have a plan, figure out what you want to post and use a scheduling tool. Spend 1-2 hours per month scheduling some consistent pieces of content that you are sure you want to share regularly. I personally use Hootsuite, which offers a great free option and an even more useful paid option.

Have a Minimum and Maximum Use Time Budget

A lot a set amount of time per day to use social media, then at +/- 10 minutes to give your self space to engage more or less. Giving yourself a range allows for the flexibility of life and provides a safe space of time for you to work with

Try this Tool 

Once you’ve decided on your minimum and maximum time, choose a tool that blocks social media sites so you can’t access them for certain times of the day. StayFocusd is a simple app that allows you to block sites after a certain amount of time, on certain days and times, and even requires a challenge to turn the feature back on if you want.Set it for the maximum time budget you set in the strategy above.

While personalizing your strategy depends on you, these are steps easy enough to incorporate and use right away. How do you use social media, while still investing your time in your important priorities.

quote created by zinga hart success quotes the can be no peace without understanding

 

What are some of your time saving strategies? I’d love to know! 

One More Move: Automate Some Emails

One more move: On the journey of building a successful enterprise, as leaders we must be a consistent presence behind our brand and organization. Automation provides that presence and your brand develops its authenticity. Connect the two and draw out your abundance.

Over the course of a year, I handle hundreds of emails helping adult learners who are beginning or ending their graduate degree careers. Fresh from school myself, I realize it is important to deliver quick, user-friendly responses to help them continue their paths with one less roadblock. Anyone who has to consistently answer familiar questions will find relief in e-mail automation. Taking time to direct anyone who approaches directly to valuable links on the website helps students while boosting your brand as a service leader.

Here’s how:

  1. Think of common links you share with others.
  2. Group them around frequent questions you get on a daily or weekly basis
  3. Use your email service provider to create link snippets:
  4. Take time to write a 1-2 sentence response and provide helpful links in your message for each and every person.

This blend of human response and helpful links elevates your email customer service, while shaving time for high order activities.

Do you automate your emails

What are your favorite tools?

Another simple step to take this week. Check out more moves on the site or send an email to weigh in on being an authentic leader in a branded world.

Higher Education Meeting : Higher Education Needs Business Analyst Consultants

Higher Education Needs Business Analyst Consultants on Its Leadership Team

I’m in higher education and I’m a business consultant. From what I’ve observed, higher education, as a whole, has some pretty heavy projects on its plate. With the incoming forces of a new generation of students, technologies, and concerns institutions are being looked towards for the ability to deliver results transparently and delightfully. How do you as a higher education leader envision the future? The plan we hold in mind, sight, and spirit is what truly maintains the legacy of an enterprising community. With the shaping culture of entrepreneurship in the higher ed field it is important to consider if your workforce is comprised of strong, agile teams in place to adapt to our very responsive world.

Higher Education Leadership Meeting

One team member to seek immediately would be the highly valued Business Analyst Consultant (BAC). From a business analyst, you will find a team member that is able to find and communicate the real problems within your operations, plans, and technologies. From there they work on the team to ensure the solution solves the problem, which can be a lot trickier than one might guess. As a consultant you will find they have the ability to develop and maintain relationships with the long-term goal in mind, making the solution-building process a lot less stressful over time. The BAC can be the backbone of a project acting as the communication center so the rest of your community body can act towards the common mission. There are three skills your BAC should bring to the table.

Enterprise analysis

What problems is your organization facing today? Are you aware of all the moving pieces and are they producing as effectively as they can? In this world no leader has time to focus on the ever-changing landscape. A BAC will. A good business analyst consultant review the external and internal factors and analyze how they may converge, so you can make effective decisions to prevent or solve any impending issues.

college seats communicating with new generation of college students

Elicitation

Once you’ve decided on a solution to create, the BAC will go to work to discover the true requirements needed to make your solution work as it should. Who will use the solution? Who needs to authorize? How can build as simple a solution as possible within our budget limits? Answering these questions thoroughly and early on helps straighten out what could spiral in the future.

Documentation and Communication

Once an authentic solution is discovered, the BAC will then get to real work. Designing, documenting, and communicating the solution over and over until it is clearly understood by all parties involved in the style they want to hear it. How does your VP of Finances? Director of Technology? Your students? Your alumni? Who really needs to know about the solutions your planning and how should they be engaged? Ensuring everyone can come on board with the plan ensures the solution grows organically within your organization and it will be adopted by the community.


Higher education is the “village” of modern civilization. As higher educators we have to ensure our practices, processes, and tools contribute to the development of every learner we welcome. We must be more agile than we balance the seemingly infinite capabilities of technology within the limits of human needs. Ensuring every member of your team is contributing to their fullest means leadership that respects and properly places their talent. A BAC will help you keep the problems your mission seeks to solve in mind, while finding its root causes and ensuring the solutions resolves or prevents the cause. Invest well in your consultant as 66% of success may hinge on their talents.

Akron Women in Tech: One Year Grown!

I didn’t post a One More Move article yesterday because I was attending the One Year Anniversary of Akron Women in Tech! It was at the Nightlight Theater in Akron and the event went pretty well. Here’s some highlights:

The Group

I found Akron Women in Tech on MeetUp. The group hosts discussion meetings, workshops, and work meetings for women to come together learn, code, and grow. Every event I have attended (around 3) has been a great way to bond, talk latest tech trends, and just meet other women in Northeast Ohio. They’ve had 20 MeetUps so far and have definitely gained credibility quickly in the community.

Check out their online slides!

The Venue

I’ve never been to The Nightlight Cinema Theater, but I will definitely be back. The quaint venue was spacious enough for a mid-to-large group and the mix of theater seating with antique coaching helps make you feel like you’re balling enough to be in your own home theater. The Nightlight shows independent films for you Netflix scrapers and on Mondays they contribute to good community causes. Definitely worth supporting.

The People

Networking with others is a cornerstone of leadership and knowing there is a community of tech interested women in Northeast Ohio is definitely worth meeting. The discussion on crappy C- movies, latests technologies, and new tidbits like FreeCodeCamp being recognized on LinkedIN as an educator was definitely worth carting out my daughter and driving to Akron for a great celebration.

Props to Akron Women in Tech! I wish you all well with your new 501c3 status and hope you can collaborate with Limitless Ambition one day!