strive to build trust with social media at zingahart.com for ohio women leader group

Strive to Build Trust With Social Media

I joined the Kent Young Professionals leadership council’s marketing committee recently. Of course, having the chance to lend my expertise to building something from start-up phase is an experience I hold dear. What do you jump at the chance to experience?

Knowing what I’ve acquired after many years of promoting, managing, and strategizing for social media growth, I would strongly advise, anyone travelling into the social media marketing journey to put building trust at the center of the strategy.

Social media is like the force, while powerful, when it is used for good it is good, but when it is used for devious purposes it can cast a shadowy, ugly spirit-crushing light for anyone who dared to trust an appealing link or headline. Customers are aware of the stalker-like practices of ads and the false promises of online shopping and services. The quantity available to them is like a tidal wave, and many of us are cutting off our engagement to keep from drowning. On the business end, our potential audience reach is too as rich as the ocean with cohorts of diverse people, personalities, and personas that we can try to attract. Like two waves, a general strategy will only cause a crash of chaos.

So how do you build an online relationship, especially when you are starting from the bottom?

Start with trust.

 

build trust quotes zingahart - if people like you they will listen to you but if they trust you they will do business with you

Like any relationship, we open ourselves up to be vulnerable by relying on someone or something else to provide the value we need. On both the client and business end, we need to be able to identify the value, while validating reliability. Social media benefits when you focus on providing those two metrics.

As a move to incorporate into your trust into your social media success strategy, reflect on these questions:

  • How is building trust a part of your social media strategy?
  • What ways are you ensuring people can learn to rely on you (or your business)?
  • What guarantee can you commit to providing?

Have you ever been burned or betrayed by an online promise? What could they have done to make the exchange go right? (Comment below 🙂 

 

Keep Your Brand On-Point this year NYC

4 Smart Steps to Keep Your Brand On-Point this Year

If you are up to date on the latest trends in growing your reach online, whether it is for yourself, business, or passion then you know cultivating your leadership brand means creating content for the web. Content is valuable, purposeful, creations (whether an article, video, comic, podcast, etc.) that attract a particular audience and ultimately drives them to take action.

Yes, all those infographics, quote pics, even random Twitter rants you post are tied to the web of your brand. In a sense, this becomes the pre-impression before the first impression someone might get from meeting you more personally. In a sense it also forms an idea of who you are and a baseline for the value you bring to the table that people can start to believe. 

self authorship zinga hart - Quote is Our Self Image, strongly held, essentially determines what we become

Can you visualize your self-image clearly?

While your integrity is usually tested in real life, your reputation is partially set on the foundation of what you post online. While you don’t have to be a prolific author to write your story, you do need to respect how critical it is to maintain your authenticity, while growing your personal or business brand. Self-authorship is a theory attributed to Baxter Magolda, and is defined as “the internal capacity to define one’s own beliefs” as she wrote in Three Elements of Self-Authorship. This self-definition is at the foundation of developing your personal brand over the course of your success journey. Owning your beliefs takes time because you need to sort out the wealth of information you have absorbed and learned over a lifetime and distill it into your core sense of being. While, not quick task, with simple steps you can begin to dig in deeper, find your internal sage and use that to project and share your brilliant brand with the world in a way everyone can agree upon.

Here are four simple steps to author your self-definition so you can grow and polish it over time.

  1. Journal on what you think you have to do in order to fulfill your dream life: What are the essential things you need to live. Be specific: “Using the bathroom, eat, sleep” are some basics to include, but keep adding until you’ve exhausted your ideas, “own a business, have a family” could all be a part of this list.
  2. Walk away from the list for a day or so and then return. Look over the list and question how this master to-do list aligns to your values, your mission, and your vision. If it doesn’t click, make a note of how the “have to” came into your life. For instance, if you wrote, “own 20-bedroom mansion like Oprah” but your vision is to travel for the rest of your life, then consider Oprah’s role in influencing your personal beliefs.
  3. This working list is for you to return to and to refine over time. Choose the strongest beliefs of the work you have to do to live a full life. Notice what comes up over and over, notice what you are most proud of as you go about your days. Reduce your have to four or five sentences to keep your essentials close.
  4. Own it. Write it out, make it your screensaver, or create a ringtone. Figure out a way to keep your essential commands to yourself a constant in your life.

There are easy steps on the road to self-authorship Of course, there are many more steps on this journey, from vlogging to therapy, but what matters most is getting started. Thanks for walking with me!

 

For more here’s a Youtube video on the four phases of self-authorship

Want a partner to help you hone in on your self-definition?

Set up a free phone chat with me here!

From Passion to Process: 1st Workshop of the New Year!

I had a ton of fun today at Scribbles in Kent, OH. I hosted a workshop titled from Passion to Process where we reflected on our passions and then set aside time to build a system towards enacting our passions on an annual, monthly, weekly, and daily basis. It was a blast and such a good feeling to hear it was a helpful session.

northeast ohio passion discovery

Bonus: Scribbles is awesome and I thank them for hosting us! Their wall is lined with books and getting to color on the table tops was a creative feature.

passion discovery worksheet

One part I was particularly proud of was transforming my personal at-home command center into a useful printable for everyone that attended. The full version of the 2016 Command Center is attached below. I condensed it to one-page from them to save on printing costs and paper, so I wanted to share the full-version should there be any visual types out there.

Screenshot 2016-01-09 at 10.09.20 PM

 

Grab the free full version printable 2016 Command Center today.

 

Daydream to Boost Your Most Passionate Career Path

96% of adults daydream. If you are one of those adults, ask yourself: are you using this seemingly random activity to the fullest potential?

Like most successful activities, daydreaming to your favor will take practice, purpose, and persistence and, in this case, we’re going to focus on your career. How can you use daydreams to ensure you are reaching your career path’s most passionate potential? There are simple techniques to do so, but first a short overview of current thoughts around daydreams. 

What are daydreams?

Daydreams were discovered when scientists notice neural network activity while participants were not participating in anything at all. This came to the formation of the phrase “stimulus-independent thought,” which are thoughts created sans interaction or engagement with the environment outside of our minds. In this sense, daydreams may seem as if they are out of your control, and they can easily be, but the truth is our mind is a muscle and we work with it as we would most functioning muscles in our body.

So how can we use daydreams to create our best career path?

We must actively practice day dream by engaging in personal discovery sessions. This type of daydreaming is called positive-constructive daydreaming, which is the active reflection on our feelings, thoughts, imaginations, and other personal facets of our life in an open manner. This activity means letting go of any urge to stop yourself from thinking a thought or dreaming a dream. Studies found  this type of thinking led to an overall sense of well-being and furthermore it opens you up the possibilities of where you can apply your value.[source]

envision your career success

How can you use this on your career path?

 The answer is there are many ways to do it and you mustn’t stop at one! Experiment and continuously reflect on your career path throughout the time that you desire to earn a living for yourself. Two simple ways to incorporate this technique into your life is by:

Take a career quiz

Taking personality quizzes, like this one, or this one, and imagining yourself in the ideal roles that they describe for you. When it comes to career construction, my old mentor, Dr. Mark Savickas, told me they’re only about half right. Yet, this is a safe and simple activity to envision a future you.

Put yourself into the position and research it. Note what excites you and what doesn’t as you explore what the role has to offer.

The closest personality test for your work preference is the Holland Code, a model developed by John Holland and used by the military. My Holland Code was IEAS, most Holland Codes are the first 3 letters, which meant my career preference would be book restorer. NO!!! Don’t let online or even legitimate quizzes decide your career path,  in order to find your authentic value you must dream deeper into who you are.

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Career Path Dream Land

Asking yourself probing questions and then answering them until you reach a point of profound clarity is a thing. This is what is needed to really unearth the answers of who you are and where you are meant to bring value to the world.

A safe way to do this is what I call a mini-self-retreat. Find a way to get time alone and comfortable: send the roommate or partner out, find a baby or pet sitter, or go to a hotel.

Relinquish yourself from responsibility save for your Self.

Then have a nice thoughtful internal discussion about what you want. Stay with the discussion and record your answers for later use, listen to yourself with openness and innocence, as if within you there is a great warm source of your very own personal all-knowing. It can seem different at first, but this is just a surface level way to find your authentic value from within.

Will daydreaming get you a job? No. Constructive daydreaming and self-discovery will set you on a path to a career you are confident carrying as a part of your life’s legacy. If that’s something you think is worth having, let me know!

Comment and we’ll connect 🙂

No affiliate links in this post.

5 Small Steps to Create and Use A Personal Strategic Plan

Anyone who knows me, knows I love planning. While, I do a lot of business and marketing planning for others, my true passion for planning stemmed from personal development planning. It all sparked from a meeting with Sheila Palmer, Assistant to Donna Karen of DKNY, she shared with me a book called the 7 Habits of Highly Effective Teens after a brief conversation on the beach of Coney Island. When I read that book, the life of discipline, value, and achievement opened up to me for the first time.

From that year (2004) and on, I began a tradition of sitting down every year and creating a personal strategy for the next. This personal strategy helped me get three degrees, start 2 businesses, and accomplish many other complicated goals over my lifetime. Now as I grow into an adult millennial, this tool is helping me manage the many balls in my life with my chill and confident attitude towards getting things done.

First a few notes

  • A personal strategy is your strategy. Only you can define the desires that swell within you.
  • Your strategy will get better with each pass. You have to stick with it.
  • Your strategy can, will, and should change. Although, your values, goals, and beliefs will be closer to a constant, how you reach these ends will need to be adjusted as the year unfolds.
  • Your higher-order mission, vision, and values should remain constant, but be refined over time.

No strategy should be set in stone; it should only serve you for as long as it helps you reach your goals.

So, here are 5 small ways to create and use a personal strategy for 2016 today

  1. Start with your wildest vision for your life then scale it back to achieve for the year. Be a firm believer that whatever goal you set can be accomplished, then do yourself a favor and give yourself a generous timeline to get there. No city is built in a day, but it is built eventually. 2_zkbkpa
  2. Write 3-5 goals to achieve over the year. Try to build off the work you’ve done last year. If you are starting from scratch, make one goal something you can achieve right away to boost your efficacy in achieving annual goals.
  3. Schedule a time to review your goals for at least 5 minutes a day. I know an hour once a week may seem like more, but the odds of missing one week, then the next, then the next, are too high of a risk for your best you in 2016. Instead, find some way to incorporate your visions and goals in a high-frequency place throughout your day. Build it into your passwords, set up a vision board, or make it a part of your alarm clock. There are tons of ways to make your goals presence known.
  4. Pick one goal per day. Yes, you are a leader and have so much more to offer the world, but if you are having trouble genuinely sticking with the goals most important to you then you have to stick with tactics that work. Focusing on one goal per day will not overwhelm your schedule. 5778ca76b341bfa7e1fcaaca85770d4c
  5. Share what you are doing with an accountability partner. Find someone in your life that you admire for achieving their goals. Meet with them and share your goals and work towards meeting with them regularly. Do a SWOT assessment, share tips and tricks, and other successes with them. Sharing your goals makes you more accountable to yourself and others, which will build your persistence.

Simple steps, but a great start to mapping out your best 2016. Let’s get rid of resolutions and map out the business plan for your careers!

What’s wildest dream are you working on? 

Relish Every Achievement. Celebrate Your Success As an Entrepreneur or In Your Career Path To Victory. Be authentic by remembering the small parts.

Relish Every Achievement in 5 Easy Moves

One of my clients is a visionary. Her passion for setting bold goals and creating constant possibilities to current situations is thrilling.When we meet, I find sometimes she feels discouraged by all her organization has not achieved, and quickly overlooking all the small victories she did accomplish. She isn’t the first person I’ve known to do this, and at times, I’ve been guilty of getting discouraged about where I am not instead of remembering and celebrating how far I’ve made it. 

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So for our next move forward, we’re going to take a look back on how far we’ve made it.

Here are five ways you can relish your achievements today.

  1. Think of 3 ways you have grown in the past five years. Remember yourself from five years ago. You probably made mistakes, struggled to achieve something, or achieved something that made you proud. Consider this growth. If five years is not enough then think over the ten past ten years. You graduated, got that job, started a blog or business. Take a historical scan of your past and thank yourself for taking those successful steps.
  2. Check off parts of your vision board that you have lived. I had on my vision board to be bold and hang with the best. This year I’ve met more CEOs, executive directors, and other business leaders than ever. What is on your vision board that you find is a quality you are currently exhibiting? The point of a vision board is to help us define our desired reality. When you begin to live those desires you have acted in successful alignment with your vision, so take the time to celebrate. Don’t have a vision board? Make one.62953990
  3. Go through your social media and celebrate your successes. Visit your Facebook page, LinkedIn account, or other social media channel and look for a time where you posted something you were happy about or found to be a particular achievement. Tell yourself good job again and remember that you have been successful in the past and are on the right track. Can’t find anything? Then think of a moment where you shared good advice that someone liked. There, you made an impact, which is a successful action.
  4. Remember something small you did successfully and do it again. If you are having a hard time remembering an significant successes then think every smaller and consider the daily achievements we make. Did you remember to take the garbage out on time? Or call your mother after you set the goal 3-weeks ago? These little acts are acts of success and worthy content to from when your memory banks feel fuzzy.
  5. Share your goal/purpose/mission. Celebrate. Taking ownership of our success means being able to be held accountable. When you share what you want to do with another you have taken a victorious step towards being more accountable, while improving your path to your long-term achievement. It’s a win-win move that you can use anytime.

Celebrating our successes over time is just as important as learning and growing from our failures. Both success and failure keep us humble and motivated on our personal or entrepreneurial success path.

How do you find time to celebrate your success? Comment below or Connect with me on Twitter, Facebook, or LinkedIn 

 

 

One More Move @ZingaHart take command of your life like this mountain peak using the computer hack described in the article at zingahart.com

One More Move: Use your favorite command everyday

@zingahart

Happy Monday! It’s been a wonderful week, almost like a sense of renewed outlook on living, yet the same one of seeking authentic leadership in an ultra-produced world. What is different today from most? I realized my most subtle, yet productive, method for active habit building. I changed my password. What better way is there to affirm and command ourselves on a daily basis then to set our passwords to exactly what we most need from ourselves?

When I homeschooled myself in high school, I could have easily sunk into the endless world of the early semi-anonymous Internet and Sims, but I didn’t because then my password was some form of I need a to-do list for everyday. With that in mind, my mind went to work. I to-do listed my way through finishing my self-taught HS diploma in three years, my college degree in four (even after dropping out a semester), and my master’s degree in two (while working full-time and diving into a bunch of entrepreneurial ventures). Now while this is a list of accomplishments, it’s not the point. What kept me steady through these lively years was my to-do list and repeatedly reminding myself I needed one. So for your one more move towards a path to success with a little less stress, find time to do this: Set your password to the command you most need. 

For example: Let’s say you need to call your mother more often.

First make it an affirmation by placing yourself right next to the action.

I [yourself] will call [the action] my mother on Sunday. Another example is, I call my mother every Sunday.

Then take the first letter or first few letters of the command into letters and change some obvious letters into numbers. In this case our first example will change from:

I will call my mother on Sunday to

1Wcmm0nSunday  – I like to spell out the last word for added length. This not only creates a strong password that is unique to you, it also affirms and reminds you of what is truly important. Some motivating commands I’ve used in the past have been:

I need a to-do list for everyday –> 1natdl4evryday

I will do it.

I write for 15 minutes everyday.

etc. My current one, I won’t share, but let’s just say it was a needed change in my life and I am pleased.

Do you have any useful motivational hacks? Share with me on Twitter @ZingaHart or comment below. 

One More Move - Sounds out the word omm which is a common chant in yoga

5 Free Videos to Ease into Post-Pregnancy Workouts

Being a mom while being a leader is a precious balancing act between energy, sanity, and life in-between. One thing that really helped me manage my multiple roles, after having an emergency c-section and being at the front lines of bringing life into this mortal realm, was exercise. In fact, exercise, and body wellness, is core to success. It contributes to some great aspects of what keeps us motivated, focused, and persistent.

So when I was recovering, I turned to these 5 easy videos to keep me moving slowly. If you’re thinking about starting your routines, talk to your doctor and always read the disclaimers, but otherwise keep moving 🙂

CoreMama Postnatal Exercises For Diastasis Recti All Levels (Full Video)

I don’t think I actually had the ab condition, but these workout exercises are gentle enough to keep you moving without exhausting you. Their entire series is actually quite beneficial.
This one is definitely more of a workout than a movement exercise. Yet, still fairly gentle for those easing into workouts.


Postnatal Workout or Post Abdominal Surgery Workout

20 Minute Post Natal Yoga Class

Sweet yoga. Pop this on if you need to unwind.


Post-Pregnancy Pelvic-Floor Workout
Short but worth it. Your pelvic floor needs a lot of care and attention during this transition phase.

Kundalini Yoga : Kundalini Yoga Breathing Exercises
Momhood means taking a lot of deep breaths. No workout needed to build focus and energy with this video.

What workouts do you use to build and maintain energy?

person starting at the cosmos wondering how the will manage their time and achieve complex project objectives

OMM: 5 Ways to Squeeze in Good Work

@ZingaHart

Life is complex. Work, school, family, career (which is separate from work), brand, relationships, and, oh yeah, our passions. As complex humans we tend to want to achieve complex goals (e.g. goals made up of many tasks). For instance, I have a friend Tia who works in education, serves on a nonprofit in her free time, is starting a business, and still manages to rise as a brand leader on Facebook, Twitter and Instagram. This along with the other dimensions of being a superb daughter, reliable sister, active community leader, and woman growing into her own creates a week that ebbs and flows, and sometimes feels like an intense juggling act. Finding balance as she leads as a nonprofit board member (her first time around btw) means is fitting in one more complex role into her life. How could she possibly squeeze in everything and still maintain her brand of composed and in control?

It’s taken me years to refine a time management system that ensures I am meeting the goals that matter while living the life I want. Although, I am still adapting and trying new systems, there are a few key principles that matter consistently.

1. Commit to something

A nonprofit that strives to grow a powerfully empowering networking of women means that you have face a lot of goals to chew through before the vision is fully realized. Meetings, deadlines, worksheets, and email correspondences can quickly come before you and it can feel comforting to ignore it and hide. Yet, part of you made the decision to be a part of the mission in the first place, which means there is a reason behind you decision. Within that reason is your motivation.

Write down the why behind your commitment. This is the something that you can turn to when you are forgetting the motives you had.

2. Set goals

Writing down or otherwise documenting your goals gives your brain something simple and concrete to solve. Your mind is a powerfully calculating tool and you are the command master. Set small SMART commands and your brain will do the work for you.

goal achievement

3. Put it in Your Face

How do you make sure the things you really want to get done actually get done? You have to constantly remind yourself until you have it finished. To keep your tasks at the top of your mind, find a place you look at often and place those goals there. For me its my homepage, a small notebook I keep in my purse, and a calendar on my desk.

4. Measure It

Review your history and cross off what you successfully completed. You’d be amazed. Once I stumbled on a five-year goals list I made for myself in high school and I had completed about 80% of the tasks even though I left it at my dad’s house when I moved away to college. When you celebrate your small successes you rejuvenate your mind, body and spirit to continue doing more.

goal achievement

5. Talk about it regularly

It can take a while, but even the most stubborn of individualist must admit humans cannot exist alone on an island for long. We need others to grow us, to support us, and to hold us accountable. Set goals and share them with others and then return and share your achievements and failures. Communicating is the first step to bringing the ideas inside our heads into reality.

How do you manage to squeeze your passion into your daily activities? Let’s chat.