Guest Post: Tried and True Marketing Methods That Have Stood the Test of Time
Tried and True Marketing Methods That Have Stood the Test of Time
While innovation is great and has resulted in a quicker, more convenient way of doing things, it would be wise not to forget those traditional forms of marketing that were foundational to the great strides we’ve made today. Moreover, you could say that these ‘older’ more traditional types of marketing are just as relevant today. Here’s why they still work and how they can work for you in accomplishing your marketing goals.
This article is one of several great pieces of content you can find on the Zinga Hart blog.
When it comes to advertising your message and doing so quickly, flyers are an efficient marketing strategy that works well. Furthermore, if you’re looking to bring flyers into the 21st century, but more importantly into the digital age, there are ways to inject a bit of creativity into this traditional marketing method to make it more modern. For example, including your social media handles or scannable barcodes on your flyers for instant connectivity is one of combining the old with the new, so to speak, to make your marketing strategy that much more effective.
Whether it’s the more traditional form of postcards you’re accustomed to or it’s the more current postcard mailer you’re looking into using, there’s no doubt about it, postcards still work at communicating your message effectively. Here, it’s more about personalization. And with digital marketing, identifying your target market and reaching an even wider audience base is certainly much more achievable than in days gone by. Again, it’s about tailoring your message to suit the intended audience. But even more than that it’s about finding ways how to capture the attention of your intended audience using attention-grabbing slogans, offering not-to-be-missed discounts or deals as well as designing your postcards so that it catches the eye of the reader using tools such as Adobe, for instance.
The good old yard sign
Of course, nothing beats the good old yard sign if you want to instantly attract the attention of drivers passing by. For example, what would a real estate advertisement be without a peg in the sand? This is a prime example of why yard signs are definitely not as outdated as they sound.
It’s hard to believe that billboards have been around for well over a century. But it’s true. It seems that billboards are one of those marketing tools that’ll never go out of fashion. This, in part, is due to its versatility. And the fact that it has digitally evolved to include digital screens that have moved with the times.
Changing it up every so often
What happens with marketing sometimes is that you’ll likely see a need to combine one or more marketing strategies to really make your mark. Alternatively, if your current marketing strategy is not yielding the results you intended for it, it may be time to change your marketing strategy up a bit. Furthermore, the solution for a failing marketing strategy may lie in finding ways of adapting to new (or even traditional) marketing methods you may not have thought of before. Here, it’s about not being afraid to test out what you’re not typically used to, for instance.
In summary, the world of marketing is subject to change. In fact, it’s more of an inevitability than a probability. Therefore, it may be a good idea to stay in tune with what your audience is looking for, whilst not discounting the fact that traditional marketing methods may still very well apply.
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