Hey all!

It’s been a journey since I’ve written my last article! Getting an MBA has been the major focus of my writing free-time. Articles coming back and a special summer series for my small business owners sisters is already in the works. For now, I am sharing a special guest post from one of my readers: Chelsea Lamb, author at, https://www.businesspop.net/

Photo by fauxels from Pexels

Are you considering starting a new business or branching out with your current venture? Ready to take that next step into small-business ownership or looking to hire more people for the business you have already forged and made successful? As we come out of the pandemic and consumers are looking to spend some of the savings they accumulated over the last year, you may be considering (or reconsidering) a foray into entrepreneurship.

Let’s take a look at a few things you should remember as you build a successful company following the COVID-19 pandemic:

1. The numbers are on your side

Now could be the best time to start a business thanks to the assistance and incentives being provided by the U.S. government to small-business owners across the country. For instance, there are programs that will help companies maintain their payroll so that they can continue to pay their people throughout the crisis. Around six weeks into the pandemic, U.S. economists were shocked to see a boom in the numbers of new business applications. 

In fact, the third quarter of 2020 is the quarter with the highest recorded number of applications since 2004. New businesses are springing up from the old ones that had closed during the pandemic — more now than ever before. So it may just be that now is the time to start a new venture.

2. Consult the experts

Talk to people who know how to build a successful business. That includes social media and marketing experts, networking specialists, and business success coaches. Keeping a metaphoric rolodex of people who you can consult when you have questions or concerns about the business is a huge way to set yourself up for success in the long term. It’s hard to do this alone — and if you’re a solopreneur and doing everything on your own, it is still essential to have a group of folks you can turn to in times of need.

For instance, business coaching provides you with guidance for every step of the way as you’re ideating, planning, strategizing, launching, and building your business. There are a lot of moving parts in entrepreneurship — and if you’re doing it all yourself, it can be overwhelming. A business coach can provide a critical objective perspective on the work you’re doing and the clientele you’re attracting, not to mention they can help you identify weaknesses in your current strategy and help you strengthen these areas for long-term goal achievement.

3. Don’t forget the importance of organization

Running — and maintaining — a successful business is all about keeping a tight ship. Part of that is making sure your organization is on point. Being able to deliver statistics on your customer lifecycle, developing a marketing persona, and paying your people on time are all artifacts of an effective organization system.

For instance, you may find yourself having trouble maintaining accurate and effective payroll records. Investing in a system that can help you keep things straight and that offers direct depositing payroll for employees can improve your ability to pay them on time and accurately. The right payroll platform allows employers to enter hours and send timely payments directly to employees’ bank accounts without worrying about paper checks.

Take the leap

Is it time for you to finally realize your dreams and start your business? As we come out of the COVID-19 pandemic and move toward the “new normal” in terms of the impact the pandemic has left, we can safely say that the new-business boom is here to stay, especially if you’re in it for the long haul. Now’s the time!

For more information about consulting services offered by business coach Zinga Hart, contact her today!

— Thanks for the tips Chelsea!