We are doing an exciting new challenge for our meetup group this month! Many of us are small business owners or nonprofit leaders and writing for planning, marketing, or sales is something that we will always do. So inspired by NaNoWriMo we are spending time writing an ebook, which roughly half the word count of a nonfiction novel.
Some of us are still participating in the novel challenge as well because honestly, we are a really flexible group! Write what you want as long as you write is what I say!
Why? Well, there is something very powerful about writing AND even a good rough draft it helps improve your business.
Here are some good reasons to write:
Long-term marketing tool:
Where do your customers get to delve deep into your business or organization? If you are a micro-business, like I am right now, a lot of the delving deep comes from one-on-one meetings. Imagine giving your community a review of what you do by giving them a book that explains their problem and/or how to solve it. Having a place to point clients, customers and investors so they get to know your brand better and saves hour long meetings for priority initiatives.
Long-term strategy tool:
When you write, as a focus on your purpose, you have to think it through. The act of writing allows you to actively reflect on the deeper connections that you know exist in your business. Writing allows you to realize your subconscious guide in a safe way. Have a mapped out philosophy behind the product or service you offer is a safe step towards playing out your business before taking a bigger risk.
Sometimes people are not fully prepared to use your product or services. By organizing an ebook you give yourself and your community a logical path to the solution you provide. Use your ebook to educate others so they are prepared to work with or buy from you.
Break down the ebook (25000 words) into 25 (1000 word articles) An article for every week for over 6 months or an article a month for two years!! While fresh content is useful, having a backup reservoir of posts in the form of a past ebook can save you a lot of content production time.
There are four good reasons, although I am sure there is plenty more! If you’ve written an ebook for your business before drop a link to it in the comment section and share how writing it has benefitted you.