Month: November 2016

Remember these Three Positive Maxims to Keep You Moving Forward

Posted on by Zinga H

I’ve always liked maxims.

max·im
ˈmaksəm/
noun
plural noun: maxims
1. a short, pithy statement expressing a general truth or rule of conduct. (Google Search)
When you find yourself having to make sound decisions followed by quick action, you notice you start to build a mental shorthand that helps turn the bets in your favor.
What are some maxims you like?
1. Just do it.  – Attributed to Nike.
My number one. Like seriously, ask my sister and my tattoo artist.
Such a simple reminder. If you find yourself wanting to do something, something important, and something that fits into your final vision, then do it. You can plan, think, talk, dream, and research all your life OR you can take those efforts and put it into getting the work done. Both paths take your energy, but only one truly fulfills you. You gain your substance when your energy expended, so put in that work.
2. Begin with the end in mind. – Steven Covey
You might be thinking, “Zinga…you just said NOT to plan…”  and I’d say…whoa there. Planning is critical to your success. How do end anywhere you want to go? The first step is knowing where you want to go.
So when you find yourself facing a decision that might stop you from moving forward, take a moment and reflect on the greater vision you are working towards.  For instance, as the president of Limitless Ambition, I actively think about our vision of building a positive network of women. When I find myself faced with a difficult decision I have to make on behalf of the organization, I consider, “Will this contribute to building a positive network of women?”
Consider what’s hindering your next success step forward, what’s your solution for overcoming the obstacle? Does the solution align with your final success vision?
3. Every drop fills the bucket
 This is a good thought for when you’re feeling overwhelmed with the gravity of the project. Sometimes, when you are ready to contribute to your promised time to move forward on your goal, you might need to break down your tasks into even simpler steps.
zinga hart a quote the river swells from the little streams

Another way to say it.

It’s okay. As long as you do it (see #1) you are gaining ground. Figure out ways to break your goal down into the simplest steps as possible for the day ahead of you. Celebrate when you accomplish it because you are coloring in your vision of success.
What’s a saying you keep close?

How Writing an Ebook Automatically Boosts Your Microbusiness Success

Posted on by Zinga H

We are doing an exciting new challenge for our meetup group this month! Many of us are small business owners or nonprofit leaders and writing for planning, marketing, or sales is something that we will always do.  So inspired by NaNoWriMo we are spending time writing an ebook, which roughly half the word count of a nonfiction novel.

Some of us are still participating in the novel challenge as well because honestly, we are a really flexible group! Write what you want as long as you write is what I say!

Why? Well, there is something very powerful about writing AND even a  good rough draft it helps improve your business.

Here are some good reasons to write:

Long-term marketing tool:

Where do your customers get to delve deep into your business or organization? If you are a micro-business, like I am right now, a lot of the delving deep comes from one-on-one meetings. Imagine giving your community a review of what you do by giving them a book that explains their problem and/or how to solve it. Having a place to point clients, customers and investors so they get to know your brand better and saves hour long meetings for priority initiatives.

Long-term strategy tool: 

When you write, as a focus on your purpose, you have to think it through. The act of writing allows you to actively reflect on the deeper connections that you know exist in your business. Writing allows you to realize your subconscious guide in a safe way. Have a mapped out philosophy behind the product or service you offer is a safe step towards playing out your business before taking a bigger risk.

Teach others 

Sometimes people are not fully prepared to use your product or services. By organizing an ebook you give yourself and your community a logical path to the solution you provide. Use your ebook to educate others so they are prepared to work with or buy from you.

Save Time

Break down the ebook (25000 words) into 25 (1000 word articles) An article for every week for over 6 months or an article a month for two years!! While fresh content is useful, having a backup reservoir of posts in the form of a past ebook can save you a lot of content production time.

There are four good reasons, although I am sure there is plenty more! If you’ve written an ebook for your business before drop a link to it in the comment section and share how writing it has benefitted you.