For anyone asking Purposely Chosen Women is underway and going well! At the last session, we discussed our personal brand and how it to our goal keeps us focused, while it attracts the people who are meant to support us in our lives. Going through this session really impacted my own insight on how branding performs as a tool for our own personal success. First, a quick definition of branding to keep us on the same page.
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be. – Entrepreneur.com Small Business Encyclopedia
I say you branding is what your circle thinks of you even when you’re not around.
The highly subjective amorphous blob that is your brand could easily spin out of control if you are not true to your core. Your core purpose that is, the one acts as a gravity pulling all the pieces and people you need to establish your destined imprint on the world. The practice of personal branding acts during your movement towards success.
What we are really here to talk about though is online branding. Your online brand can be a highly controlled and targeted simulacrum of your real-life brand. With some focus and effort, you can start building your promise all line for your ideal community to see. This allows you to gain leadership and trust online, which are key components of success.
How it Helps
It helps create internal awareness
When we reflect on our online brand and actively establish it, we concern ourselves with questions about who we are and how our thoughts are portrayed. We center our internal beings on our internal voice of purpose, which allows us to connect to our inner self on a regular basis.
Cultivates external awareness
If you never communicate, people will never you. While there are many forms of communication, online branding allows us to create our own personal archive of our communications. Whether it is writing a blog or showing a video of our perfect piece of grilled zucchini, the internet affords audio, video, and written formats for communication. Find the ways that you are most happy with and stick to it!
Builds our expertise while gaining
Online branding is not only who you currently are, but also who you are becoming. This means your moving to a future state that may not exist. Will fill this path to the future with experience, learning, trials, errors, success. What we learn and the fruits of our labor are the pieces we share with the world. By building our brand we strengthen our capacity to know all about our core purpose. From building a business to baking cinnamon rolls, we can become an expert on the things people know makes us special. More importantly, people can trust to expect that we know something about our special something.
Where to Start
Start with the online brand presence audit. Answer some of the following questions below and consider how you can begin to build your foundation or improve upon your already built foundation.
- What’s my one-sentence message to the world?
- How often can I consistently communicate this message?
- Where and how do I want to communicate this message online?
- What’s my style?
- What impression do I make on others? (Ask 3 or more people)
How to Grow
When you are armed with this information, think about and create some goals for your online presence growth.
Stick to a select amount of online platforms, such as WordPress, LinkedIn, Facebook, etc. Then follow these tips.
- Never stop listening – As you grow, your circle will too. Listen to them for constructive input, new trends to try, or even for inspiration.
- Stay consistent – Your brand is dynamic and growing, so it requires a certain amount of consistent activity to keep a pace of growth. Find a way to consistently build and do consistently.
- Change accordingly – Review your brand for areas to change and improve. Whether it’s from some input of information or your frequency of presence. Change when it fits your core purpose.
How can I be consistent and change at the same time Zinga???
Well, that’s just the balance of life. As long as the change is a part of your core purpose and aligns to your true values, you will be staying consistent.
Until next week.