strive to build trust with social media at for ohio women leader group

Strive to Build Trust With Social Media

I joined the Kent Young Professionals leadership council’s marketing committee recently. Of course, having the chance to lend my expertise to building something from start-up phase is an experience I hold dear. What do you jump at the chance to experience?

Knowing what I’ve acquired after many years of promoting, managing, and strategizing for social media growth, I would strongly advise, anyone travelling into the social media marketing journey to put building trust at the center of the strategy.

Social media is like the force, while powerful, when it is used for good it is good, but when it is used for devious purposes it can cast a shadowy, ugly spirit-crushing light for anyone who dared to trust an appealing link or headline. Customers are aware of the stalker-like practices of ads and the false promises of online shopping and services. The quantity available to them is like a tidal wave, and many of us are cutting off our engagement to keep from drowning. On the business end, our potential audience reach is too as rich as the ocean with cohorts of diverse people, personalities, and personas that we can try to attract. Like two waves, a general strategy will only cause a crash of chaos.

So how do you build an online relationship, especially when you are starting from the bottom?

Start with trust.


build trust quotes zingahart - if people like you they will listen to you but if they trust you they will do business with you

Like any relationship, we open ourselves up to be vulnerable by relying on someone or something else to provide the value we need. On both the client and business end, we need to be able to identify the value, while validating reliability. Social media benefits when you focus on providing those two metrics.

As a move to incorporate into your trust into your social media success strategy, reflect on these questions:

  • How is building trust a part of your social media strategy?
  • What ways are you ensuring people can learn to rely on you (or your business)?
  • What guarantee can you commit to providing?

Have you ever been burned or betrayed by an online promise? What could they have done to make the exchange go right? (Comment below 🙂 


Braisha Owens Stylist, Career Champ, and Motivator

Finding Your Brand Style, Networking, and More with

I’m starting, Career Champs, a new Youtube segment. Once a month (for now), where we meet with people who are forging their own career paths by owning their own brand, business, product or service. One of the aspects attached to Think and Grow Rich by Napolean Hill is that he surveyed 100 men to help formulate his insights.  While his advice has been a useful starting point for discussing the nature of success, continuing the process of surveying a diverse pool will help everyone refine the own success.


In this episode, we meet with Braisha Owens, personal stylist and owner of, she works as a stylist for individuals, professional shoots, and retail. Her recent risk in going out own her own and building her name in a new city, reaches all of us who yearn, to build outside of their hometown.

Braisha Owens Stylist, Career Champ, and Motivator

Find Braisha’s portfolio of work on

What risks have you taken in your career for a better future?

I had a blast interviewing Braisha! Her motivating energy will leave you uplifted. Career Champs premiers the last Friday of every month. Stay tuned to meet co-owners of Micha Specialty Foods! 


Share feedback on the new segment!

Rest Works Wonders For Your Leadership

I run social media for our graduate students on Facebook. From asking our students about their content needs I’ve discovered missing a balance between work, family, school, and other human activities can make them feel over-stressed, overworked, and under-satisfied. While, finding balance goes beyond one remedy or another, there are proactive activitiesthat take us towards our core center of being.

One activity is to balance is our active mind. We’re constantly learning, applying knowledge, and making decisions that can draw away our energy from our core being. While our purpose can fuel our passion, it requires us to expend energy, which can only be balanced out with the other end of the spectrum: rest.

Sleep quote

How do you measure a good rest?

Now, you may say, Zinga that’s a bit fluffy. It’s not serious enough to help me achieve success. Or…I’ll rest when I’m dead.

I get it. We feel like more stuff gets done when we’re awake. It’s like a leaders version of FOMO.  Yet, if you are feeling low and groggy from a lack of rest, you may find more mistakes are made, relationships take a toll, and your zest for creativity and innovation is dulled. While we make be able to function when we are sleep deprived, we lose focus more often, which takes away our attention from essential tasks.

Finding rest keeps us focused and when we align our focus with our vision we move towards success.

What’s one way you fit rest into your routine?

As a higher ed professional, non-profit leader, entrepreneur, coach and mom, how I stay calm and rested seems like a mystery to some of my friends and colleagues. Sometimes, I’ve wondered what has sustained me for so long? Especially since at the height of my activities, I was also pursuing my master’s degree full-time. Were there days and nights when I was tired? Yes, but for the majority of the time, I was at ease.


My reliable secret: Taking a daily nap on my lunch breaks in my car. It would range from 5-20 minutes depending on my lunch activities. To wake up I set a really, loud and obnoxious rooster alarm.

It did take some practice to nap well. I did it by starting off with just napping for a minute or two and getting used to getting up and going back to work as soon as the alarm went off. Then the build up to 20 minutes, which took about a week and a half to get used to doing. Now, I nap like a pro.

For me, the obnoxious rooster alarm is a necessity.

If you can wake up to ringing fairy whispers, go for it.

So that’s one more move towards your success. Take some rest.