The act of giving can elicit a strong response from people. Yet, those who reach a long term success realize the value of giving goes beyond altruism and towards abundance. Why? In the Go-Givers Sell More authors Bob Burg and John David Mann shows that buy freely giving we in the business world do five main things: add new value; create more touch points with our constituents; build stronger networks from those touch point; be real; and stay flexible and open. These are all practices that help a venture, business, or brand be set a part in its industry. By giving we sharpen our saw and play in a mindset of success from synergy.
So what can you give away?
If you need further evidence here’s a great TED Talk from one of the wealthiest couple’s in America, Bill & Melinda Gates: